Henri Lloyd a British brand established in 1963, originally manufacturing innovative nylon technical marine clothing which revolutionised the world of sailing, pioneered by its founder Henri Strzelecki. In the mid 1980s the Henri Lloyd world changed forever thanks to an Italian youth fashion trend. Milan's scooter based teenagers, known as the Paninari, adopted the Henri Lloyd Consort Jacket as part of their uniform and Henri Lloyd's status as a fashion brand was born. Today the brand encompasses marine technical clothing, men's and women's lifestyle collections, boyswear, footwear, eyewear and newly launched HL Jeans Co – the extrovert younger sibling.   Using a balance of our past and future influences, we embrace our passion for modern design and combine it with our heritage in a way unique to Henri Lloyd. Referencing our rich archive and working with key trends to bring the past into the future, SS11 is about the juxtaposition of old and new, embracing the sentiment "without the old, there would be nothing new". The main themes that run throughout are 'Preppy/Retro Sport', redesigned in a modern, stylish way taking influence from the sea and incorporating elements of classic refined, and 'Coast Line' - a more relaxed outlook challenging conventional culture with washed out blues and contrasting textures and fabrics – uncluttered with a mature sense of the sartorial.

Womens Spring Summer 2011

Mens Spring Summer 2011