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Boomerang was founded in 1976 by Kenneth Andram and Peter Wilton, two young fashion enthusiasts and entrepreneurs from Stockholm. Right from the outset, they drew up plans for a Scandinavian brand of premium quality casual clothes. The first spring collection presented a range of piqués, cotton shirts, oxford shirts, cord and canvas trousers solid or in stripes. Clothes that to this day still form the basis of the Boomerang range and style that we call Scandinavian Preppy.
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Campaign 2014

Boomerang Lookbooks 2013

Campaign SS12

Campaign AW10

Campaign SS11

Campaign AW11