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We are Blue Blood, a new luxury denim and fashion house founded in 2003. The name was chosen to illustrate our love of denim: “we have indigo coursing through our veins”. It is also a synonym for royalty and aristocracy, emphasizing of our love for quality, tradition and craftsmanship. We wanted to take the “fast” out of fashion: go back to making remarkable products with style and personality. The Blue Blood motto is ‘For Our Friends’. This is how we actually started out: making jeans ‘to measure’ for our own friends. As we developed the brand further, ‘For Our Friends’ came to represent both a quality level (nothing but the best for our friends…) and an attitude: the values and lifestyle we represent. Our labels and products bare the image of a Lobster. The Lobster was chosen as our brand’s mascot because they have blue blood too. Besides this, lobsters are fascinating, beautiful creatures that can grow just as old as human beings. We call ourselves a ‘new luxury’ brand because of our ambitions to produce superior products with remarkable character. On one hand: of better quality with more style than most popular fashion brands. On the other: more flair and a cooler lifestyle than traditional luxury labels.  
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FALL/ WINTER 2013 CAMPAIGN

SS13

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