We make colourful underwear, trendy bags, goodlooking shoes, cool eyewear and great smelling parfumes. This is where we hang out with our fans, listen to your input and show our newest stuff! We are a Swedish company that owns and develops the Björn Borg brand. Our brand is recognized for high-quality products and creative and innovative design, influenced by the sporting heritage associated with the Björn Borg name It all began during the CPH Vision tradeshow in the spring of 2005. Two handsome young guys were wandering down the aisles of the CPH Vision in search of new brands to cooperate with for their newly founded distributing company. Hours later Rolf and Tue hadn’t found anything remotely inspiring and disappointed they went across the street to Carlton’s to have dinner and discuss what brands to focus on for the oncoming season. Several excellent drinks later the guys felt no limits to what they could accomplish; why didn’t they just start their own label instead of distributing brands that just looked like every other brand? This approach would give them an opportunity to design a clothing line exactly as they wanted: Every style had to be a special item and the look has to be fashionable but with a twist of humour. The first international contacts were established from a hotel room during the Bread & Butter tradeshow in Barcelona in January 2006. Italy and The Netherlands came to be the first countries to join the Björkvin family as they were presented to the samples in Barcelona. Björkvin is now represented all over europe. What the future holds is uncertain, but you can be sure you will be surprised every time you encounter a new Björkvin collection. Innovation continues to be the key. Underwear is our core and largest business area.  In addition, the offer includes adjacent products, footwear, and through licensees also bags, fragrances and eyewear.  




AW 11