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Ben Sherman began in a factory in Brighton, England. In 1963, Ben Sherman came back from America with the idea of creating a shirt, inspired by the style adopted by polo players of the time who used button-downs on their shirts to keep the collars in place whilst riding.  Ben Sherman set about creating his own shirt, taking influence from his fathers work as a tailor and applying to this sportingstaple, he created an icon.   This practical yet sharp looking garment was soon adopted by a set of style leaders back home: the original Ben Sherman shirt legend was born.   The iconic Ben Sherman button-down shirt has been the style staple of a number of youth culture movements for five decades. From 60s mod, to 70s rock, 80s Drawing inspiration from the functional utility of the Scout movement and blending it with the colligate aesthetic of early 60s Americana, Ben Shermans collection for Spring / Summer 2011 offers a blue collar twist on practical preppy.   The collection focuses on the nostalgia of the humble camping trip, evident in the use of compact twills, coated fabrics and purposeful details, designed to function. Key pieces are a smock anorak; a quilted hunting jacket with a shawl collar offers a refreshing take on this wardrobe essential, a traditional dry waxed anorak and the Mod staple of the Harrington jacket offered in waxed, laundered and check options.  Shirting features laundered fabrics and cotton chambrays in an array of bold and colourful options. Madras check, the summer tartan adds life to an offering of traditional ginghams and a reworked Oxford shirt, featuring a micro button-down collar and slimmer silhouette.  The classic chino is given a new fit, bringing this summer staple up-to-date with a relaxed carrot leg shape and a drop-crotch.
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Ben Sherman Campaigns

Plectrum Collection

Ben Sherman Collection

PLECTRUM COLLECTION Spring 2012

SS14

PLECTRUM COLLECTION Autumn 2011

PLECTRUM COLLECTION Summer 2012