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Business philosophy   Quality and excellence form the basis of Bulgari's culture. Its corporate philosophy reflects this commitment within the working environment, with the aim of achieving the customer's full satisfaction. Bulgari creations are appreciated by customers worldwide for their bold, sophisticated and unmistakable style, in which meticulous attention to quality and innovative design combine to create a timeless elegance. Excellence for Bulgari means the perfect balance between the highest quality products and impeccable service worldwide. Bulgari quality Every Bulgari product – whether a piece of jewelry, a watch, a fragrance or an accessory – has been stringently checked to ensure that it upholds the Bulgari tradition of craftsmanship and is perfectly faithful to the sensitivity and intentions of its creator. Bulgari jewelry always begins with a watercolor or gouache. Then, the craftsmen draw upon all their manual skills and experience to create jewelry with soft and rounded lines, the embodiment of perfection. From the very first sketch, the concept is analyzed to select the colors best suited to bring out its brilliance, and to ensure its wearability and consistency with Bulgari tradition and style. Bulgari watches, moreover, combine an elegance of design with sophisticated mechanisms. They are carefully constructed and tested according to the most rigorous Swiss standards, which guarantees a finished product of the highest quality. The fragrances and cosmetics are created with the same attention to detail, with rigorously selected raw materials and active ingredients. Silk and leather accessories are made from exclusive materials at the highest level of craftsmanship. This focus on outstanding quality is also reflected in customer service. Since 1990, employees have been trained in the Excellence program, under which the tradition of excellence begun in Rome's Via Condotti store over a century ago is brought forth to every Bulgari store. Production strategy Bulgari is committed to the highest standards of quality in all its creations. Its production strategy thus focuses on control of the entire production process, from research and development to the finished product. To achieve this objective, the company acquired leading Italian jewelry manufacturer Crova in 2002 to add to its core business, alongside the historic luxury jewelry laboratory in Rome. In watchmaking, the worldwide success of the Bulgari Bulgari watch at the end of the 1970s necessitated a more complete management of the creation and production phases, which led to the founding of Bulgari Time in Switzerland in 1982. In the years that followed, the significant impact of the Bulgari watch collections on turnover led the Group toward a major investment in a strategy of vertical integration. The aim was to make high-end watches the brand's main market and become one of the few watchmakers in the world, thus continuing the Bulgari tradition of excellence. So, in 2000, the Bulgari Group acquired the Swiss high-end watchmaking brand leaders Daniel Roth and Gérald Genta, along with Manufacture de Haute Horlogerie SA, the owner of their production facilities. Vertical integration continued in 2005 with the purchase of Swiss watchmaking companies Cadrans Design, a producer of dials for high-end watches, and Prestige D'Or, a leader in the production of steel and precious metal watchstraps. In 2007, Swiss high-end acquisitions continued with Finger, a producer of sophisticated cases for high-end complicated watches, and the machinery and intellectual property rights of Leschot, a producer of watchmaking components. The determination to become a top world player in watchmaking enabled the Group to achieve an important objective in 2006: the design, production and assembly of a grade for the first time in its history. Bulgari fragrances are produced directly by Bulgari Parfums in Switzerland, which is also where the research department of Bulgari Cosmétiques is based. Here, the latest technological and scientific advances are selectively applied to create exclusively-formulated, patented cosmetics. In 1996, Bulgari moved into accessories, initially with silk collections, followed a year later by the first leather accessories collection and an agreement with Luxottica to produce and manufacture eyewear. The success of this launch encouraged the Group to invest in enriching the collections through the work of a dedicated creative team. In 2005, the acquisition of the Tuscan leather and fine fabric bag manufacturer Pacini, renamed Bulgari Accessori, further extended production capacity. This step was further consolidated with the establishment of a leather goods production center just outside Florence. Distribution strategy Bulgari products are distributed through a network of stores in the world's major cities, which are selected to ensure an ideal positioning of the products. All Bulgari stores are designed in a modern, highly distinctive style. Italian marble, fine woods and elegant display areas provide a stunning backdrop for the full range of Bulgari creations. Bulgari watch distribution follows a precise strategy, and the carefully selected retailers must be able to offer impeccable customer service. The same standards of quality and selection apply to the fragrance distribution network. Bulgari fragrances are only available in the world's best fragrance and department stores. In recent years, a network of shops dedicated exclusively to Bulgari accessories has opened in the Group's principal markets worldwide.
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OCTA - Steel

OCTA - Bi Retro

OCTO - Quadri Retro

Octo - Pink Gold

Sepenti- Behind the scenes

Serpenti Collection 13

Serpenti Symbol 13

Serpenti 13